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PORTFOLIO of PROJECTS

Markel Insurance – Motorcycles

Overview

Markel wanted to increase the response for their motorcycle insurance offerings. We created a fully integrated marketing campaign in an effort to lift the response rate over previous direct mail campaigns they had produced. We created the direct mail piece and “credit card”-sized inserts, online banner ads, an email campaign, and print ads placed in various motorcycle publications.

My Involvement

  • Creative Direction
  • Project Management
  • Content Development

What was created?

  • Direct mail with inserts
  • Targeted emails
  • Print ads
  • Online campaign

Other Team Members: Chase Baker, Lead Designer/Art Director