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SHOPMAX® Brand and Creative Direction


SHOPMAX® is a “partner brand” to Yardmax that was created for tool storage solutions and for shop tools. This was new territory for the manufacturer (the same manufacturer as the Yardmax line of outdoor power equipment). We decided the name early on, and decided to use the same branding as was developed for Yardmax. The challenges were the two different types of product lines. I assisted in all parts of the brand development (in addition to the marketing materials), including appearance and finish of the products, the content and appearance of the labels, packaging design. I also was overseeing the entire way the brand was to be presented to a new audience. As of this writing, the products are in the manufacturing stage, and most of the material is being written and developed.

My Involvement

  • Branding
  • Product design
  • Creative Direction
  • UI design (website)
  • Package design
  • Print design
  • Technical editing/writing

What was created?

  • Branding for product
  • Creative Direction and design of all branded materials
  • Booth and display for trade shows
  • Website
  • Product Manuals
  • Product labels