Overview

Working as Creative Director at OneTouchpoint we wanted to fully describe the company’s capabilities by creating a fully integrated marketing campaign top to bottom. Yes, it was a little “meta” — a fully integrated campaign created to demonstrate how we could create an integrated campaign for your company. We started with the idea of a mailer that would contain a video that describes the whole process; mail that to select C-level prospects; write a white paper that could be downloaded from the website we created; create some online and print ad campaigns that would direct people to the landing pages; and distribute a targeted email campaign.  

My Involvement

• Concept/Creative Direction
• Script writing
• Design of all pieces

What was created?

• Animated video
• Video mailer and packaging
• Search ads and banner ads
• Website and landing pages
• Email campaign
• Print ads