Select Page


YARDMAX Brand and Creative Direction


I signed on with YARDMAX® initially tasked with designing and building the original Yardmax ecommerce website for this new brand of outdoor power equipment. Six months in, I was responsible for all the marketing and communication materials, saving the company $650K in outside agency fees in my first year.

Far more than just designing/developing that single website, I had direct design, content, and marketing oversight of everything YARDMAX. What follows is a collection of many of the projects and work for which I was responsible.


Yardmax website

My role was concept, creative direction, site design, UI design, and creation of content. This includes all copy, concepts, UI elements, videos, etc.

Custom solutions created:

  • Custom product reviews collection system, built from the ground up
  • Custom WooCommerce solution, connecting to Netsuite CRM for transactions
  • Custom responsive menus screen

Branded marketing content, packaging, labels, identity, user manuals, and more…

From concept through completion, all print-related marketing and advertising materials, including the following:

  • Sell sheets

  • Print advertising

  • Machine labels

  • Letterhead/Identity

  • User manuals

  • Hang tags

  • Clothing

Online retailer content and pages…

Creation and maintenance of brand presence for all online retailers – content including product photography, 360° photos, video, copy, custom layouts, and inventory management. Oversaw all storefront transactions from user purchase through shipment

  • Amazon
  • Home Depot
  • Lowe’s
  • Tractor Supply
  • Walmart
  • Rural King
  • all industry-specific / OPE sites