PORTFOLIO of PROJECTS
YARDMAX Brand and Creative Direction
I signed on with YARDMAX® initially tasked with designing and building the original Yardmax ecommerce website for this new brand of outdoor power equipment. Six months in, I was responsible for all the marketing and communication materials, saving the company $650K in outside agency fees in my first year.
Far more than just designing/developing that single website, I had direct design, content, and marketing oversight of everything YARDMAX. What follows is a collection of many of the projects and work for which I was responsible.
My role was concept, creative direction, site design, UI design, and creation of content. This includes all copy, concepts, UI elements, videos, etc.
Custom solutions created:
- Custom product reviews collection system, built from the ground up
- Custom WooCommerce solution, connecting to Netsuite CRM for transactions
- Custom responsive menus
Branded marketing content, packaging, labels, identity, user manuals, and more…
From concept through completion, all print-related marketing and advertising materials, including the following:
Online retailer content and pages…
Creation and maintenance of brand presence for all online retailers – content including product photography, 360° photos, video, copy, custom layouts, and inventory management. Oversaw all storefront transactions from user purchase through shipment
- Home Depot
- Tractor Supply
- Rural King
- all industry-specific / OPE sites