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SHOPMAX® Brand and Creative Direction


SHOPMAX® is a new brand and makes tool storage solutions and shop tools, from the same manufacturer as Yardmax. This was new territory for the manufacturer (the same manufacturer as the Yardmax line of outdoor power equipment). We decided the name early on, and decided to create branding that was similar to the design systems used for Yardmax. The challenges were the two different types of product lines. I assisted in all parts of the brand development (in addition to the marketing materials), including appearance and finish of the products, the content and appearance of the labels, packaging design. I also was overseeing the entire way the brand was to be presented to a new audience. 

My Involvement

  • Branding
  • Product design
  • Creative Direction
  • UI design (website)
  • Package design
  • Print design
  • Technical editing/writing

What was created?

  • Branding for product
  • Creative Direction and design of all branded materials
  • Booth and display for trade shows
  • Website
  • Product Manuals
  • Product labels