Overview

Markel wanted to increase the response for their motorcycle insurance offerings. We created a fully integrated marketing campaign in an effort to lift the response rate over previous direct mail campaigns they had produced. We created the direct mail piece and “credit card”-sized inserts, online banner ads, an email campaign, and print ads placed in various motorcycle publications.

My Involvement

• Creative Direction
• Project Management
• Content Development

What was created?

• Direct mail with inserts
• Targeted emails
• Print ads
• Online campaign

Other Team Members: Chase Baker, Lead Designer/Art Director