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Power of OneTouchpoint Integrated Campaign


Working as Creative Director at OneTouchpoint we wanted to fully describe the company’s capabilities by creating a fully integrated marketing campaign top to bottom. Yes, it was a little “meta” — a fully integrated campaign created to demonstrate how we could create an integrated campaign for your company. We started with the idea of a mailer that would contain a video that describes the whole process; mail that to select C-level prospects; write a white paper that could be downloaded from the website we created; create some online and print ad campaigns that would direct people to the landing pages; and distribute a targeted email campaign.  

My Involvement

  • Concept/Creative Direction
  • Script writing
  • Design of all pieces

What was created?

  • Animated video
  • Video mailer and packaging
  • Search ads and banner ads
  • Website and landing pages
  • Email campaign
  • Print ads